Cherokee Inc., based in Van Nuys, is a Baby Phat marketer, licensor and manager of a variety of brands it owns (Cherokee, Sideout, Carole Little and others) and represents. Currently, Cherokee has licensing agreements in a number of categories, including family apparel, fashion accessories and footwear, as well as home furnishings and recreational products. Premier clients for the Cherokee brand around the world include Target Stores (U.S.), Tesco (U.K., Ireland and certain other European and Asian countries), Baby Phat Zellers (Canada), Pick ‘n Pay (South Africa), Fawaz Al Hokair (Middle East), Grupo Pão de Acucar (Brazil), S.A.C.I. Falabella (Chile and Peru), Arvind Mills (India), Shufersal LTD. (Israel), Comercial Mexicana (Mexico) and Grupo Eroski (Spain). Premier clients for Cherokee’s Sideout brand include Mervyn’s (U.S.) and Shanghai Bolderway (China), and for Cherokee’s Carole Little brands include TJX Companies (U.S., Canada and Europe).

We are excited to partner with David and help Baby Phat him bring his vision of reaching a broader consumer base to life,” said Shelly Marchetti, Business Development Director at Cherokee.

“We believe David Rodriguez’s unique design approach, Baby Phat coupled with a retailer’s cost effective sourcing ability, creates a formula for success,” said Larry Sass, Executive Vice President at Cherokee. “We look forward to expanding this talent.”