According to “ecologists” magazine estimates that the cost to repair clothing, only two per cent of the entire cost of home equipment. The House of Lords (the House of Lords) of the Science and Technology Committee, has condemned the speed of the frequent updating makes British fashion concept surge in the number of household garbage. Local authorities collected annually from 30 million tons household garbage, clothing, accounted for 3 percent.

Science and Technology Committee on the data provided by nature is not adulterated. They encourage consumers to throw away fashion, but several times wearing fashionable clothing Baby Phat and replaced, cheap new, and so on ad infinitum behavior, expressed great indignation.

Fashion this kind of “fast food” style concept of a one-time consumption of the chain stores is not just limited to the moment, people gradually extended the hottest new products to the luxury consumption. “Today, luxury has become a one-time consumption of fast food,” Siegel said, “to handbags, for example, that people always want the latest styles. If back a few years ago, if someone spent £ 500 to buy a handbags, people will think that Baby Phat this man had mental problems. ”

Held at Cambridge last year, the British supplier of apparel industry at the annual meeting, Julian Aowu De (Julian Allwood) the submitted report pointed out that the durability of goods to consumers play a vital role. Decide whether to purchase a product, and whether out of the consumer himself. According to the website statistics (ethicalconsumer.org), despite the economic downturn makes the future development trend is still uncertain, uphold the moral Baby Phat reasoning of consumption since 1999, already increased by 49 percentage points.