Everyone and their mother is launching a groovy sneaker line. There’s Gucci, Louis Vuitton with Kanye West … and Nike updates their inventory constantly and makes you mad-insane attempting to keep up and gather. But occasionally you fair ambition simple. Quiet. Classic.

And CHEAP! $35. Voila!

Low and behold the Keds Champion Classic namely reborn. Celebrities favor Charlize Theron and Kristin Cavallari have been sporting these rubber-soled prodigies on hikes to Starbucks in leggings and mini-skirts. They have been nigh since 1916 and they stil see fresh!

(Fun fact: Sneakers were named such along Henry Nelson McKinney, one surrogate because an advertising fixed N. W. Ayer & Son. The name refers to the sneakers’ soft, noiseless rubber soles, Which permit the wearer to “sneak up” ashore unsuspecting friends and kin!)

They come in 6 shine colors as well as pearly, always black, marine, red and beige. Another joined 21st century plus? You tin customize your kicks!

Buy it here.