Niche fragrance brand Bond No. 9 New York won "Fragrance of the Year, Nouveau Niche" in both the women's and men's categories for their scents Bond No. 9 Astor Place and Bond No. 9 Brooklyn respectively.

As for the fragrances with the most popular appeal, Halle by Halle Berry, created by Coty, nabbed the women's award while Antonio Banderas' Seduction in Black by Puig USA Inc. was the winner in the men's category

New York – For those looking to smell a little sweeter, look no further than the 2010 FiFi award winners,Coach, the annual show that doles out honors for the top fragrances on the market.

And for its legendary fragrances,Levis, Calvin Klein Cosmetics and licensing partner Coty Prestige were given the "Fragrance Hall of Fame" award for their long-standing scent CK One.

Held Thursday night, June 10, at the Downtown Armory in New York, the big winners of the night, Michael Kors and Usher, were on hand to pick up their awards: For Kors, the FiFi "Hall of Fame" award and for Usher, "Male Celebrity Fragrance of the Year."

Kim Kardashian, Sofia Vergara and Tinsley Mortimer cheered them along, as well as winners Bath & Body Works for "Retailer of the Year," Tom Ford Grey Vetiver by the Estee Lauder Cos. Inc. for "Fragrance of the Year, Men's Luxe" and Lola Marc Jacobs by Coty Prestige for "Fragrance of the Year, Women's Luxe."