In addition one side, the LVMH group’s competitor, has Alexander McQueen, Yves Saint Laurent as well as Bottega Veneta and so on luxurious brand Gucci group, was also taking advantage the Earth week, promoted has a series of limited the quantity version’s environmental protection product. Alexander McQueen has designed a skeleton modelling Earth, and India, in makes by the organic cotton and kapok on scarf; Gucci designer Frida Giannini and Yves Saint Laurent designer Stefano Pilati has designed the environmental protection T-shirt; Bottega Veneta has created a section of environmental protection suitcase; Sergio Rossi has manufactured a pair of shoe heel the high-heeled shoes which is made by the environmental protection material. All these products obtain the income will donate gives Goodplanet.org, a non-seeking to make a profit Environmental protection organization. 　
　These luxurious brands “the green” is the motion, actually in the Coogi pure trade cherishes the people the strategy, proceeds from the bottom of one’s heart truly the enterprise environmental consciousness? Perhaps both all have, but everybody cannot deny, in the present, instead “green” the behavior will be truly will suffer the human to despise. Internationally has the influence clothing brand, if does not occupy nearby a spot with “the environmental protection”, as if somewhat falls behind, will regard as by the human “does not have the social responsibilities”.

Knows LVMH group president Bernard Arnault which by the Coogi mental perception the talent” is well-known, recently spread intends the green fashionable clothing brand which established by the world-known entertainer to drag into some its group to serve under somebody’s banner, but this brand, many people guessed that was Edun. It establishes U2 band Coogi members of Bono and wife Ali Hewson by in 2005, by environmental protection, but the fashionable high-end clothing becomes famous, was considered that is in the green fashion “the luxurious brand”. Although two sides both keep mouth shut, but an emerging environmental protection brand by the luxurious giant, is a big progress which without doubt the former receives more and more takes seriously.