At present, China’s supermarkets and other retail formats Ed hardy Shoes emerging large-scale commercial encroachment department store industry "site" Today, because of shop lots, chain management, procurement costs, management and other factors, and has an extremely rich variety of goods, as well as in the "Everyday Low price "of the warehouse-style supermarkets, compared to department stores for many years to pursue a" full range, puerile, "the rule has been devoid of virtue. Department store business content, management models, sales promotion, promotion the use of points, preferential policies similar to Deng Jun, resulting in identical business is widespread. Therefore, traditional department store industry must re-examine ourselves, to find out the differences with other Yetai to reposition itself, rejecting the traditional philosophy to modern department stores, department stores change the theme. In 2009, China’s department store Ed hardy Shoes industry, the operating difficulties encountered in the most direct traffic performance significant drop-off in lower unit costs, low volumes and so on, thereby affecting the profitability of the level of a department store. If we do not solve the operation of the identical issue as price competition is still positive, then the operations will be even greater difficulties. If we adopt a positive attitude, competition shifts from the front dislocation of competition, could make a city department store consumer groups according to their needs, to seek its own position, its own business model, management model. Accurate positioning in each direction on the basis of standardized, brand-oriented business path. In line with market segmentation to meet the various needs. In addition to this short section of knitted sweater, as well as knit cardigan jacket, with a rope belt with the material close out the waist, it seems as sexual freedom, it is conjecture is not to borrow clothes taekwondo inspiration. Knitting has become a major lapel Prada (PRADA) 2010 Men’s series of autumn and winter a major part, multi-layer and a wide collar design out of court with a collar of extravagance, but also because of knitted material and become more oriented towards the civilian population, will make a good impression in people’s full. Knitted sweater with colorful interludes in the show field of camouflage coat, so that Prada (PRADA) Men’s burst out of the vitality of youth unable to conceal temperament, high-end luxury leather shoes with the tassel decoration was also big step in the youth keynote children on the road. Department stores have long position is similar to commodity management and duplication, failure to timely analysis and research target markets, to adjust product positioning, so that consumers face is the "shop side of 1000." The similarity in the operating position of market competition will always expressed as "positive competition", with price cut means to fight one another fiercely. This vicious competition can only bring both sides losing, does not produce a win-win

a wise choice is to use "mangled management" to replace "positive competition", how to implement scientifically "mangled management" is the current market weakness in the case of macro-wise move. Department stores is the key to the rise and fall mechanisms, operation, management, and system reforms, and innovation. Since 2003, department store industry, into the high-speed growth, the retail department store industry has basically realized the large and all-encompassing category of goods into the mainstream brand supplier distribution channels, and a trend toward more and more high-end brands Obviously, commodity structure in order to brand clothing apparel, cosmetics, gifts, a variety of Famous-based, which has increased its Ed hardy Shoes apparel, cosmetics, gifts, decorations and other imported brands and domestic brands of the introduction of matur

 thus forming a high-grade, mid-range, mass the breakdown of department stores. But the positive price competition still continues, this dislocation that we operate the department store industry is not enough. Clients with the shop did not fully match the demand. We must continue to market segmentation, the need to promote dislocation business.